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Made in beautiful Victoria by the Sea in Prince Edward Island, Canada

Tariff Notice Our American customers should contact us directly to place an order. Please call us at 902-730-2004.

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Rocks on a sandy beach with a body of water and sky in the background

Welcome to Natural®

Was created so families can trust what goes on their skin.

Locally Made. Sustainably Crafted. Inspired by Prince Edward Island.

Welcome to Natural® product lines

"Simple, safe everyday skincare made from ingredients you can recognize"

Explore a curated selection of natural goods, each made with care, creativity and ingredients sourced from Prince Edward Island.

Person with a hat standing on a grassy hill with a house in the background

Anne of Green Gables Potato Soaps

Discover our bestselling, lavender-scented Anne of Green Gables® Soap

As seen on

Our mission

Experience the Natural Difference

Why Potatoes? "Welcome to Natural" uses gently extracted potato juice to support soft, hydrated skin - paired with simple recognizable ingredients. Potato Juice, our signature ingredient is locally sourced and sustainably used: culled or leftover potatoes are turned into something beautiful.

We don't use the water from potatoes boiled in water. Potato water has
minor but not meaningful value in soap making. Statements claiming potato soap made from boiled potato water are full of vitamins and are "nutrients for your skin" are false and not permitted for cosmetics.

Two people, one in a green apron and the other holding a garden fork, standing in a field with sunflowers.

Support PEI’s creative community.

Local Music Matters

Experience Music That Reflects Place and Story.

Original Compositions by Pieter Ijsselstein rooted in Prince Edward Island - direct from the artist to you. No streaming middlemen - every download supports creativity. Each purchase includes:

Full high quality MP3

Lyric & Sheet Music (pdf)

Composer insights and inspiration

Composer and Performer Bios

Painting of a lighthouse on a beach with a boat in the water.

Our Story

From soap to song: a life rooted in creativity, ethics, and island pride.

Pieter and Geraldine Ijsselstein have spent decades supporting small-scale, ethical enterprises and building community through natural products and the arts.

Island Potato Soap®

Our signature Island Potato Soap® is richly moisturizing, gentle on the skin and sustainably made.

Testimonials

“Best thing I’ve used — my skin feels softer and less dry after using this soap.” Visiting here from Edmonton and discovered it at a tourist store.

Customer comments are individual experiences and do not constitute medical advice. Products are not intended to diagnose, treat, cure, or prevent any disease.

Charlene

My brother and his wife were out there last spring and brought some soap back with them. We absolutely love it! We will be repeat customers!



Carolin

I just bought a jar of Island Potato Face and Hand Cream. I wish I had bought 20 more!!! I love it. The scent is amazing but it's the texture I can't get over.

Katherine

“I continue to use the potato soap regularly. My skin feels more comfortable and I’m much more confident wearing shorts.”

Customer comments are individual experiences and do not constitute medical advice. Products are not intended to diagnose, treat, cure, or prevent any disease.



Wes
Beach with sand, rocks, and cliffs under a cloudy sky

Made in Canada, Prince Edward Island

Welcome to Natural® offers thoughtfully made products for home and body, including bar soap, skin cream, beeswax candles, and artisan gifts. All made right here in Canada. From locally grown potatoes to Island-sourced oils, our collections reflect the beauty, care, and creativity of Canadian makers.

Visit us

Our new retail shop is located in Victoria by the Sea, at the Birch Tree Gallery, 8 Main Street, Victoria PE

OPEN
May to October | 10am - 6pm

Please contact us for an appointment during off season

Map of Prince Edward Island with a red marker indicating a location.