Was created so families can trust what goes on their skin.
Locally Made. Sustainably Crafted. Inspired by Prince Edward Island.
"Simple, safe everyday skincare made from ingredients you can recognize"
Explore a curated selection of natural goods, each made with care, creativity and ingredients sourced from Prince Edward Island.
Discover our bestselling, lavender-scented Anne of Green Gables® Soap
Many natural soaps make bold ingredient claims — but how much can a bar of soap really do? We break down the science of saponification, the limits of wash-off products,...
Learn about the regulatory and scientific considerations behind antibacterial claims in handmade soap, particularly regarding lime essential oil and medical condition claims in Canada.
An honest look at common soap marketing claims—specifically vitamin E antioxidant benefits and antifungal properties—and why some claims are scientifically questionable for wash-off products.
Our mission
Why Potatoes? "Welcome to Natural" uses gently extracted potato juice to support soft, hydrated skin - paired with simple recognizable ingredients. Potato Juice, our signature ingredient is locally sourced and sustainably used: culled or leftover potatoes are turned into something beautiful.
We don't use the water from potatoes boiled in water. Potato water has
minor but not meaningful value in soap making. Statements claiming potato soap made from boiled potato water are full of vitamins and are "nutrients for your skin" are false and not permitted for cosmetics.
Support PEI’s creative community.
Experience Music That Reflects Place and Story.
Original Compositions by Pieter Ijsselstein rooted in Prince Edward Island - direct from the artist to you. No streaming middlemen - every download supports creativity. Each purchase includes:
Full high quality MP3
Lyric & Sheet Music (pdf)
Composer insights and inspiration
Composer and Performer Bios
Pieter and Geraldine Ijsselstein have spent decades supporting small-scale, ethical enterprises and building community through natural products and the arts.
Our signature Island Potato Soap® is richly moisturizing, gentle on the skin and sustainably made.
Welcome to Natural® offers thoughtfully made products for home and body, including bar soap, skin cream, beeswax candles, and artisan gifts. All made right here in Canada. From locally grown potatoes to Island-sourced oils, our collections reflect the beauty, care, and creativity of Canadian makers.
Our new retail shop is located in Victoria by the Sea, at the Birch Tree Gallery, 8 Main Street, Victoria PE
OPEN
May to October | 10am - 6pm
Please contact us for an appointment during off season
Newsletter
Be the first to hear about new products, seasonal specials, and local music drops.
Every product is crafted or curated on the Island
Handmade in small batches, with local crops & eco-friendly packaging
Available in 100+ shops across PEI, NB, and NS & online
